Being a musician is hard. Like, real hard.

It's no secret that the music industry has completely changed.

No one buys music when you can stream for almost free. Digitization has made music more open to everyone and you can record the next hit song in your own home.

But while everyone has focused on the creative side of things, they forgot one thing: the Business.

I see your struggle. I get it

  • You record all the demos

  • You upload but no one is listening

  • And you're tired of trying to figure out how to market, manage, and make music all on your own!

I'm here to show you a strategy that gets results.

Are you ready to rock? 

What is Amp Up Your Audience?

Being a musician is hard. The industry has totally changed. You can’t wait for someone to maybe hear you and get discovered.  

Now it’s time to Make that Opportunity yourself.

Amp Up Your Audience is a five week program that walks you through everything you need to know about making it work in this new music world. Find new fans, grow followings on social media, make a home on the internet where your fans and press can learn all about you, learn how to copyright and protect your music the right way, and oh yeah, let’s work on how to make your music make you money, too. 

it’s time for you to take control of your own music career.

Don’t wait. Get discovered. 

What You'll Learn

Five Modules of Pure Music Business. No Fluff.

  • How to Attract Fans & Keep New Ones with YOUR Music Brand

  • Creating and Optimizing your website to capture your ideal audience

  • Mastering social media and what it can do for musicians

  • Understanding new music laws and how they can work in your favor, like legally covering a song!

  • Making Money doing something you love -- MUSIC!

There has never been a better time to take total control of your music career and build it into your music empire!

How does it work?

  • Online Courses

    Learn from Anywhere! The entire program is taught online so you can access it anywhere and anytime. Need to read on lunch or in between errands? No problem. The modules are all online so you can learn anywhere you have your phone or computer.

  • Self-Study

    No longer do you need to worry about deadlines and uploading homework on time. This program goes at the speed you want! All modules are available for you to use from the moment you purchase. Read as fast as you like or go week by week and watch your career grow.

  • Community

    Meet other musicians, share feedback on questions and homeworks, and help each other grow in a private Facebook group. Your coach will also be there to actively answer questions and provide additional resources.

What Musicians are saying

here is what past grads of the program have to say ...

“This program is amazing. I’m someone who is a musician. I’m playing out but I’ve not had any kind of strategy on how to get myself to the next level. What Laura has done is created a system for a lot of people who are focused more on the music side who have very little focus on business side. She's given me tons of tools, the language, and the assignments to help me fill in all the gaps of what I’m doing.”

Singer - Songwriter

Danny Santos

“ [Laura] is a mentor helping you get into the music business. All her writing is very easy to read – very friendly! I had no trouble understanding the business. This Program is the tool to give you all you need for becoming a musician.”

Traditional Chinese Guzheng Musician

Sean Wang

Who should sign up?

all musicians have music to share. Ideally, our clients fall into one of these categories

  • Music Business Beginner

    Is it your dream to make it as a successful musician? Do you wish you can quit your day job and live full time on your music? If you’ve just recorded your first album or have a few under your belt but haven’t built out any websites, social media followings, or even know what to copyright, MBT can help you get started the right way.

  • Established Offline Musicians

    You have a great tour schedule and your fans know you will always perform live every Friday night at their favorite local spot. Now you are ready to deepen your audience relationships, expand your online reach, and increase your revenues, MBT will show you how to leverage what you have to launch you into the next level of musician!

Hi! I'm Laura Schneider

My name is Laura Schneider, a fellow musician, and music business coach. For years I worked as a musician, private vocal coach, and indie film composer. After questioning the changes in the music industry, I earned my MBA where I specialized in business strategies and management of the creative economies.

I want to work with you, whether you have recorded for years or only have songs scribbled in a notebook, to craft personalized business plans based around a model built by my own experiences, education, and work to help you achieve your music goals.

Course curriculum

Building the foundation of your music career

  • 01
    Hello and Welcome!
    Show Content
    • Welcome Letter
  • 02
    Module One: Find Your Fans & Make Your Brand
    Show Content
    • Module One - Let's Go!
    • Module One Homework
  • 03
    Module Two: Create a Site
    Show Content
    • Module Two
    • Module Two Homework
  • 04
    Module Three: Let's Get Social!
    Show Content
    • Module Three Social Media
    • Module Three Homework
  • 05
    Module Four: Don't Copy Wrong, Copy Right!
    Show Content
    • Module Four Music Law
  • 06
    Module Five: Make Your Music Work
    Show Content
    • Module Five Making Money
    • Module Five Homework
  • 07
    What's Next ...
    Show Content
    • whats next
  • 08
    BONUS! Music Business Plan Template
    Show Content
    • Music Business Theory Plan Template

Pricing options

invest in your career

Are you ready to rock?

Get started now

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but wait! there is always more

  • Musician Business Plan Template

    Every good adventure starts with a plan. This is a specially crafted business plan just for musicians to write down their goals and how to achieve them.

My Promise to You

I am super passionate about the Amp Up Your Audience program because I want to make sure that all musicians have all the tools spelled out for them. Something I didn’t have when I first wanted to try and make a living at music. This is all my knowledge from years of working as a musician PLUS all the business knowledge I earned in graduate school. The best part is that this is specified for just musicians. No fluff. Just honest business theory and advice for musicians.

If you’re unsure if this program is a good match for you, email me and let’s chat!

Let's Rock Your Music Career!

Click here!